Gert Leisson – founder profile

In brief

Serial founder building businesses since age 19 across automotive, specialist technical markets and software-driven ventures. Experience spans AI-native products, real-time systems, workflow automation, technical market development and operational problem solving. The current state of each venture (Live / Running / Prototype / Concept) is stated honestly on the work page – this profile never says "active" where the work page says "concept".

• 20+ years as a founder, first venture at 19
• 8 companies founded; current ventures under Leisson Creative: AgroNutikas, ProUXAudit, Maris, Swarm24, AxonDeck, BizRegMap, Keep It Underground, GarageOS
• Based in Tallinn, Estonia; open to remote work and relocation
• Source: founder profile, March 2026 (self-reported)

Experience

2024 – present · Founder & venture builder – Leisson Creative

Building AI-native and systems-focused ventures across workflow automation, product tooling, operational software and data products: product concept, architecture, positioning, commercialisation logic and founder-led execution.

2026 – present · Founder – AxonDeck

Real-time synchronisation platform for professional DJ and live-performance workflows: interoperability, timing precision and control across fragmented performance systems. Product vision, technical architecture, market framing and execution. Status on the work page: built, site temporarily down.

2024 – present · Founder – BizRegMap

Business intelligence and registry analytics venture centred on structured company data, insight generation and decision support; automation-first analysis tools. Status: lab.

2020 – 2025 · Founder – DUNO OÜ / Hobijõud Autostuudio

An automotive business built around technical execution, performance expertise and workshop-level service thinking. Worked across customer delivery, operations, technical problem solving and business development; first-hand understanding of workshop workflows, bottlenecks and execution under pressure – the origin of the GarageOS concept.

2016 – 2024 · Founder & official distributor – MaxxECU Baltics

Built the Baltic market presence for MaxxECU as an official distributor in a specialist performance-technology niche: market development, customer relationships, technical positioning and commercial growth.

2015 – present · Founder – Unt & Leisson Racing MTÜ

A motorsport-centred venture and technical brand (Leisson Racing) that strengthened specialist-community positioning and execution credibility in a high-performance niche. Currently inactive.

2014 – 2015 · Business process engineer – Vianor

Business process improvement and workflow development inside an established automotive service environment (Laagri branch): direct exposure to workshop operations, efficiency constraints and service-process discipline.

Strengths

• Zero-to-one startup building
• AI product strategy and systems architecture
• Workflow automation and real-time systems
• Operational software and business intelligence
• Technical market building and founder-led commercialisation

Distinctions

• Former motorsport engineer – hands-on engineering in competitive motorsport
• 2017 Estonia's best drag racing athlete – national recognition in competitive motorsport
• One Mile Challenge B-group record holder – standing speed record in the competitive category
• World-record-power Audi S4 – highest recorded power output for the platform

Languages

• Estonian – native
• English – professional working proficiency

Founder-market fit

• Deep domain knowledge of automotive operations and specialist technical markets
• Experience spanning physical engineering systems and software systems
• Repeat founder execution across automotive, software, data and performance niches
• Comfortable taking full responsibility under uncertainty and building from zero

How to reach me

E-mail gert@leisson.eu, LinkedIn linkedin.com/in/22-gert-leisson. No phone number on a public page – write.